西亚试剂：State your facts as simply as possible, even boldly. No one

State your facts as simply as possible, even boldly. No one wants flowers of eloquence or literary ornaments in a research article.
—R. B. McKerrow

The Need for Clarity     
 
 The key characteristic of scientific writing is clarity. Successful scientific experimentation is the result of a clear mind attacking a clearly stated problem and producing clearly stated conclusions. Ideally, clarity should be a characteristic of any type of communication; however, when something is being said for the first time, clarity is essential. Most scientific papers, those published in our primary research journals, are accepted for publication precisely because they do contribute new knowledge. Hence, we should demand absolute clarity in scientific writing.     
 
 Receiving the Signals   
 Most people have no doubt heard this question: If a tree falls in the forest and there is no one there to hear it fall, does it make a sound? The correct answer is no. Sound is more than "pressure waves," and indeed there can be no sound without a hearer.  
   
 
 And, similarly, scientific communication is a two-way process. Just as a signal of any kind is useless unless it is perceived, a published scientific paper (signal) is useless unless it is both received and understood by its intended audience. Thus, we can restate the axiom of science as being: A scientific experiment is not complete until the results have been published and understood. Publication is no more than "pressure waves" unless the published paper is understood. Too many scientific papers fall silently in the woods.     

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